SeneGence® Announced as Official Presenting Sponsor of Miss USA and Miss Teen USA

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SeneGence is proud to announce a new partnership with the Miss USA organization. On July 22 in Frisco, Texas, 2008’s Miss USA and National Director for the organization Crystle Stewart joined SeneGence Founder and CEO Joni Rogers-Kante at SeneGence’s annual event to announce their partnership.

“Many years ago, I participated in a Miss USA event selling LipSense to their attendees. At that time, I never would have believed that SeneGence would be a sponsor of the iconic Miss USA Pageant,” explains Rogers-Kante.  “Miss USA and SeneGence are two organizations that are deeply aligned with the advancement and empowerment of women, and we are delighted with this partnership.”

The 2021 70th edition of Miss USA and Miss Teen USA awards will be held in Tulsa, Oklahoma, and broadcast live from the Paradise Cove Theater of River Spirit Casino Resort. Reigning Miss USA Asya Branch of Mississippi will crown her successor at the end of the evening.

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SeneGence and the Miss USA organization partnership campaign will include exclusivity for cosmetics, television coverage (i.e., SeneGence commercials, backstage LipSense® lounge, SeneGence cosmetics used on contestants and talent), Miss USA and Miss Teen USA custom LipSense collection, giveaways, and more.

The Miss USA organization is committed to bringing pageants into the everyday lives of young women across America. Their Pageantry Reimagined® presents a new generation of women of influence who the world has yet to meet.

Follow the partnership journey on social media with #SashesandSeneGence.

About SeneGence: Founded in 1999 by Joni Rogers-Kante, SeneGence exploded into the marketplace with the launch of LipSense® color technology, and quickly rose in popularity as the creator of The Original Long-Lasting Liquid Lip Color®. Along with its premier product, SeneGence enabled a way for women to be independent and successful in business, regardless of age, background, or education. More than 20 years later, SeneGence has expanded its line of products that really work to include anti-aging skincare, long-lasting cosmetics, new men’s line, and has thousands of Distributors in 17 countries across the globe. Even still, the commitment to empowering women has remained the same. SeneGence’s nonprofit organization, The Make Sense Foundation®, regularly raises and contributes funds for women and children in need as part of the overall plan to give back to the global community. To find a Distributor near you or to get more information about SeneGence products and business opportunities, please visit