It’s hard to put passion on paper in as pure a form as Susan Banks, a Bristow native, in what she has done in creating her own flare on clothing boutiques. From roots deep in red dirt rodeo crowds, this country Mother has made an idea from simple beginnings turn into an expanding hometown reality. Rodeo Mom’s Boutique is a one of a kind shop in the heart of a town of 4,300 residents featuring styles for more than that of the rodeo crowd.
Susan Banks and her family thrive and frequently attend one of the best attractions Bristow’s small central locale has to offer, rodeo. Bristow’s location and country charm makes traveling to nearby larger rodeos more convenient. Keeping up with two very active children, and a husband who is the owner of another small business, dealing with construction, Susan found inspiration for her shop traveling with her family to many different scales of rodeos. With the a long time passion for fashion, and a desire to style her own line of clothing, the humble beginnings of Rodeo Mom’s Boutique started with setting up sell booths using what her and her family knows best as a venue… you guessed it, rodeo! After quite a while selling to a specific market, two and half years ago Susan had the idea to create a bit more permanent staple in her endeavor, opening Rodeo Mom’s Boutique on Bristow’s main road, S. Main St. between 6th and 7th Avenues on the west side.
Opened in August of 2015 the relatively new installment is just getting started. With a new purchase of a screen printing and embroidery machine soon to be moved to Bristow, and hopes of adding an official website soon, traction is picking up for the business. Susan states that she wants to be able to cater to everyone’s tastes in style, not just for the rodeo junkie. Taking cues and suggestions from the community is what helps make this shop a great choice for a much wider variety of customers. For the moment she makes due with one part-time employee, while her and her mother take on the rest of the responsibilities. She also keeps good contact with Bristow’s Chamber of Commerce helping out the local sports teams anyway that she can.
Susan states the small shop owes its continuation to a very supportive community, her husband, and her Mother, who she also says that without her the store would have never came to life. The hurdles a quaint town throws at you being a small business owner is nothing her faith and her Lord hasn’t been able to conquer. At the end of the day Susan says she wouldn’t want to be doing anything else, and expressed that she truthfully cares and listens to what her community wants in a boutique. Adding variety, charm, and a cowgirl attitude to the consumer’s palate of choice is what Susan has founded and made her own. She wants everyone to give the store a shot. The many different choices in clothing make it a worthwhile trip, and the friendly relaxed southern charm along with welcoming atmosphere keep customers coming back.
Small town businesses are the lifeblood of small communities. Locally owned shops think outside the box while knowing what their neighbors want in a shop, giving them useful edge. The service and satisfaction shopping small business is unparalleled while yielding worthy cause and purpose.
Fulfill homegrown dreams, give your community life. Shop local.
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