Shawnna Latham-Feddersen is part of a new generation of founders redefining the intersection of fashion and sports. When she launched Gameday Couture in 2010, women’s fan merchandise was largely an afterthought, scaled-down versions of men’s apparel with little consideration for fit, fabrication, or style. She challenged that model with a clear thesis: fandom is cultural capital, and women express culture through fashion.
She built Gameday Couture as a fashion brand first, applying the standards of contemporary women’s ready-to- wear to licensed apparel. The result was more than brand growth; it was category correction.
Under her leadership, alongside a team of strong female operators and designers, GC + SOHO has helped move women’s licensed apparel from novelty racks into fashion-driven retail environments nationwide. Today, the company designs and distributes officially licensed collegiate and professional apparel while operating its own direct-to-consumer platform, Shop The SOHO, blending cultural relevance with operational agility.
Known for balancing creative direction with disciplined business strategy, Feddersen continues to build at the intersection of fashion, culture, and entrepreneurship, proving that design authority and operational excellence can scale together.
Thursday, April 23
6:00 p.m. at Waypoint Lounge
111 S Main, Sapulpa
Free Dinner and Free Registration